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Year 9 students became entrepreneurs for the day as they used their Creativity to form their own merchandise companies and design the branding for this.

Using their Problem Solving skills to find out more information on their task, students carried out online research for well-known brands and their products, reflecting on the effectiveness of these. They then created the first drafts of their own logos and how these would be applied to their own range of merchandise. With ideas for clothing, footwear and accessories, students also had to consider the 'Unique Selling Points' of their brands, coming up with innovative ideas such as built-in speakers and bottle coolers for gym bags. Having finalised their initial designs, students then set about creating digital versions of these to be printed on to t-shirts and caps. They also considered the promotion and marketing of their products, thinking about the use of social media campaigns, endorsements and how other companies could be approached to collaborate on elements of their products.

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